Marketing Associate

Own and grow the marketing for an FBR-compliance product used by businesses across Pakistan. You’ll plan and run campaigns end to end, sharpen how we talk about the product, and turn a technical subject into a story that lands with real buyers. It’s a hands-on role with genuine ownership — you set direction, ship the work, and see it move the numbers.

• Plan and run marketing campaigns end to end across email, search, and social.
• Write and edit clear, benefit-led copy for the website, landing pages, ads, and email.
• Own SEO and content — briefs, blog posts, guides, and FAQs — and grow organic traffic.
• Research the FBR e-invoicing market and our segments (textiles, retail, pharma, wholesale, hospitality) to shape positioning.
• Talk to customers and prospects and feed what you learn back into the messaging.
• Track traffic, sign-ups, and conversions, and use the data to decide what to do next.

• 1–3 years in marketing, growth, or content — agency or in-house.
• Excellent written English; Urdu a strong plus.
• Examples of campaigns, copy, or content you’ve shipped.
• Comfort with analytics (e.g. Google Analytics) and real depth in at least one channel — SEO, paid, email, or social.
• Self-directed and organised — you can own outcomes without being managed closely.

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